small-wb

How to succeed with AI in your product – customer first

AI is the most disruptive technical advancement of the current decade. Understandably, many organizations are looking to harness the power of AI — or more specifically, to determine how they can embed AI within their products. Because transformative technology advancements like AI don’t come around often, many organizations don’t have experience applying these transformative technologies Read More

small-wb

Crossing the Chasm model

Crossing the Chasm is a classic book by Geoffrey Moore on software strategy. It describes how new technologies are established and how they scale to mass market adoption and eventually to obsolescence. The model is a useful guide to understand the path that AI will follow as AI itself, the market for AI products, evolves Read More

small-wb

Three sets of questions to determine whether an idea has disruptive potential

Executives must answer three sets of questions to determine whether an idea has disruptive potential. The first set explores whether the idea can become a new-market disruption. For this to happen, answers to at least one and generally both of two questions must be positive: Is there a large population of people who historically have Read More